>pour des achats plus plaisants <

Point & Place est une application de visualisation en Réalité Augmentée, gratuite et clé en main, pour vos sites marchands et vos magasins.

Compatible on iPhone 6s and up,
iPad 5th Gen and up; running iOS11.0+


Mode d’emploi

1. Ouvrez l’application Point & Place.

2. Sélectionnez un produit.

3. Pointez votre appareil vers l’emplacement souhaité
du produit et appuyez sur l’écran.

Essayez en un click

Étonnez et enchantez vos clients avec un mode nouveau et séduisant de les informer sur votre produit, son fonctionnement et son apparence chez eux.

Achetez en toute confiance

Laissez les clients regarder les produits et transmettre des idées avec leurs proches sur WhatsApp, Facebook, ou Instagram, avec le hashtag #pointandplace pour partager vos produits avec les autres.

Nous vous avons compris

On consacre non seulement des ressources techniques et un budget conséquents pour développer l’application en votre nom, mais produit et héberge aussi toutes les expériences en Réalité Augmentée.

> apparence <

Téléphone portable

Une fois le code intégré, l’icône Point & Place s’affiche sur tous les produits proposant une visualisation en Réalité Augmentée. Il suffit juste au client de télécharger l’application Point & Place et de cliquer sur le logo de la page produit pour visualiser le produit en Réalité Augmentée.

Ordinateur de bureau

Une fois le code intégré, l’icône Point & Place s’affiche sur tous les produits proposant une visualisation en Réalité Augmentée.

Magasin

Chaque produit possède un code-barre. Pour permettre à vos clients d’expérimenter la Réalité Augmentée, demandez à vos fournisseurs ou merchandiser d’ajouter notre étiquette sur les produits éligibles.

> Le parcours de l'acheteur <



InternetRetailing, one of the UK’s leading retail specialists, recently did a white paper on Augmented Reality in Retail.

They explore consumer adoption of AR and which retailers are using it, how and why. They also profile Currys PC World’s successful execution of AR for more than 800 products online.



Download White Paper

> les actualités <

December 13th 2018


Point & Place® AR Shopping positively impacts Add To Cart Rate for Home Appliance Category.

Shoppers reacting positively to new way of spatial shopping with Dishwashers, Fridge-Freezers, Ovens, Washing Machines and Dryers.
Read more

16 Novembre 2018


La plateforme d’achat en réalité augmentée Point & Place® augmente le revenu par client et la valeur moyenne des commandes du détaillant britannique majeur Dixons Carphone.

Flixmedia, leader mondial de la syndication de contenu pour les détaillants et les marques, a communiqué aujourd’hui les résultats d’un test d’un mois portant sur plusieurs catégories de produits axé sur l’impact de la plateforme d’achat en réalité augmentée Point & Place avec le grand détaillant britannique Dixons Carphone.
Read more

November 15th 2018


Point & Place® wins “App of the Year”

Point & Place, the AR Shopping Platform for retailers and brands, won “UK App of the Year” in the Photo/Video category at the esteemed UK App Awards on 13th November 2018. Having already won at the eCommerce Awards in September, it beat stiff competition again this time, but ultimately the judges were highly impressed with the app’s photorealism.
Read more

September 26th 2018 in Internet Retailing


Dixons Carphone: Using technology to sell technology in store

Staff across the Currys PC World store estate are being issued with tablets to help them assist customers with researching products in store. The tablets give staff access to a cut-down version of the retailer’s consumer-facing website with functionality that will help them when talking to customers.
Read more

October 1st 2018


Point & Place® wins 'Best Use of Multichannel' at the UK eCommerce Retail Awards

London, UK, 26th September – Point & Place, the AR Shopping Platform for retailers and brands, won the 'Best Use of Multichannel' award at the prestigious London eCommerce Awards event. The award was for the deployment of Point & Place on the Currys.co.uk website, the UK’s largest online electricals retailer.
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July 27th 2018 in Essential Retail


Currys PC World launches AR app

Currys PC World has rolled out an augmented reality (AR) app called Point and Place to help convert customers who are thinking of buying a big ticket item. Shoppers who are considering buying a fridge or a television can use their smartphones to virtually “see” the products in their own homes. Speaking to Essential Retail earlier this year, head of technology at parent company Dixons Carphone Kash Ghedia, said AR has the potential to completely change the way consumers shop.
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July 23rd 2018 in VR Focus


Visualise Products At Home With Currys PC World’s Point And Place AR App

With the rise of augmented reality (AR) one of the earliest use cases for the technology on an enterprise level for consumers was through retail, with companies like IKEA creating apps that would allow customers to place items digitally in their own home. Now British technology retailer Currys PC World is trying the very same thing with its new Point and Place AR Shopping Platform for Apple devices.
Read more

July 23rd 2018 in eDelivery


Currys PC World Launches Augmented Reality App to Help Customers Reduce Returns

Electricals retailer Currys PC World has become the latest retailer to launch an Augmented Reality (AR) Shopping Platform that allows its customers to visualise more than 800 products – from fridges to televisions and printers – in their home.
Read more

July 21st, 2018 in Techprior


All-New 'Point & Place' AR Platform For Retailers And Brands

This Augmented Reality Shopping Platform promises to make shopping fun.
Read more

July 9th, 2018 in Techprior


EyeKandy.com Announces Partnership With Flixmedia to Provide Augmented Reality 'Point & Place' Platform to Retailers and Brands

EyeKandy, a global leader in A-Commerce, today announced the launch of a global sales partnership with Flixmedia, the dominant content provider to the world's biggest brands and retailers. The Point & Place Augmented Reality (AR) Platform developed by EyeKandy has already been adopted as the turnkey AR platform by numerous retailers, including Walmart, Curry's and Euronics.
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