July 27th 2018 in Essential Retail
Currys PC World launches AR app
Currys PC World has rolled out an augmented reality (AR) app called Point and Place to help convert customers who are thinking of buying a big ticket item. Shoppers who are considering buying a fridge or a television can use their smartphones to virtually “see” the products in their own homes. Speaking to Essential Retail earlier this year, head of technology at parent company Dixons Carphone Kash Ghedia, said AR has the potential to completely change the way consumers shop.
July 23rd 2018 in VR Focus
Visualise Products At Home With Currys PC World’s Point And Place AR App
With the rise of augmented reality (AR) one of the earliest use cases for the technology on an enterprise level for consumers was through retail, with companies like IKEA creating apps that would allow customers to place items digitally in their own home. Now British technology retailer Currys PC World is trying the very same thing with its new Point and Place AR Shopping Platform for Apple devices.
July 23rd 2018 in eDelivery
Currys PC World Launches Augmented Reality App to Help Customers Reduce Returns
Electricals retailer Currys PC World has become the latest retailer to launch an Augmented Reality (AR) Shopping Platform that allows its customers to visualise more than 800 products – from fridges to televisions and printers – in their home.
July 21st, 2018 in Techprior
All-New ‘Point & Place’ AR Platform For Retailers And Brands
This Augmented Reality Shopping Platform promises to make shopping fun.