The Point & Place platform allows brands and retailers to easily add AR shopping to website product pages and reduces the ‘imagination gap’ for shoppers.
London, UK, 14th November – Point & Place, the AR Shopping Platform for retailers and brands, won “UK App of the Year” in the Photo/Video category at the esteemed UK App Awards on 13th November 2018. Having already won at the eCommerce Awards in September, it beat stiff competition again this time, but ultimately the judges were highly impressed with the app’s photorealism.
Point & Place is revolutionising the way people shop. One of the biggest barriers to purchase online is the ‘imagination gap’. When shoppers struggle to picture products in their own spaces or on themselves, they are more hesitant to buy. Point & Place lets shoppers drop products into their home or try them on by using Augmented Reality to view them through their smartphone camera.
Now live in over 250 retailers globally, it’s the easiest way for brands and retailers to instantly switch on AR shopping. And they immediately get access to over 1,000 high-quality AR product models across 18 product categories. And what’s more, it’s free for retailers to deploy! Developed by content creation expert EyeKandy, Point & Place is distributed exclusively by online retail content specialist Flixmedia.
The UK App Awards, now in its second year after a hugely successful inaugural event in 2017, celebrates and rewards excellence in apps developed in the UK. They reward exceptional design and UX across a range of categories like photo/video, social media, travel, etc. and are judged by an influential and respected panel of industry experts.
Michelle Downey, Chief Marketing Officer at Flixmedia, commented:
“We are over the moon to see Point & Place win another distinguished industry award. This validation by industry experts testifies to EyeKandy’s extraordinary work in developing an outstanding and seamless AR shopping experience.”