Flixmedia, the industry-leader in understanding, optimising and influencing omni-channel
shopping experiences, are delighted to announce a great result that proves the impact of
Flixmedia INpages. The OZON.ru leadership team recently joined Flixmedia at ShopTalk
Europe in Copenhagen and discussed their interest in testing the specific impact of the
Flixmedia service. The test they conducted in-house proved the value of the INpage
service with a 10% jump in sales conversion.
The AB test was conducted during October using a representative sample of brands and
products from the OZON.ru range. AB tests are simple in design; within the same
timeframe, an ‘A group’ of shoppers are exposed to the Flixmedia INpages whilst a ‘B
group’ are not. The different behaviour patterns exhibited by those shoppers that were
not exposed to the rich content versus those that were exposed can be tracked (dwell
time, interactions, add to cart rate) and compared. This allows retailers such as
OZON.ru to test the impact of the INpage syndication service alone whilst controlling
for all other variables.