Success Story

Point & Place® Augmented Reality Shopping Platform increases revenue per customer and average order value for major UK retailer Dixons Carphone.

Flixmedia, the global leader in digital retail content, today shared the results of a month-long, multiple product category test measuring the impact of the Point & Place AR Shopping Platform with major UK retailer Dixons Carphone. The test, deployed by Dixons Carphone, ran across the Currys.co.uk website, for 25 days, across a range of product categories including dishwashers, fridges, televisions, headphones and small home appliances.

Stuart Ramage, eCommerce Director at Dixons Carphone commented; ‘We’re delighted with the positive results. The advantages of enabling AR shopping to our customers seemed obvious to us, but it’s always great when you get the data to support the view.’

Test results showed that the Point & Place AR Shopping Platform increased Revenue Per Shopper by 10%. Noticeably, shoppers often increased the size of the television they originally viewed, as they got more confident that the larger one was the right size for their home.

In addition to an increase in Revenue Per Shopper, Average Order Value also increased by 8%. The Average Order Value increased as shoppers purchased not just more expensive items, but also added more items to their basket overall when using Point & Place.

About Point & Place

Point & Place is a, free, ‘Instant On’ solution for retailers to offer AR shopping. Now live in close to 300 retailers across 45 countries, Point & Place is the world’s most popular AR shopping platform for brands, retailers and shoppers. With a portfolio of over 1,000 high-quality AR product models across 15 product categories including Home Appliances, Consumer Electronics, Apparel, Furniture and more, it has democratised AR Shopping in retail for the many, not just the few.

Point & Place won the ‘Best Use of Multichannel’ Award at the prestigious London eCommerce Awards in September 2018 for its deployment on the Currys.co.uk website. It also won “Best App”

About Flixmedia

Founded in 2005 in London, United Kingdom, Flixmedia works with some of the world’s biggest brands and retailers to deliver rich content directly to the product pages of retailer websites. As the exclusive distributor for Point & Place, it’s also quickly established itself as a global leader in AR shopping.

“One of the biggest barriers to purchase online is the ‘imagination gap’. When shoppers struggle to picture products in their own spaces or on themselves, they are more hesitant to buy. These impressive results from one of Europe’s biggest retailers provide empirical evidence that Point & Place does exactly what it was designed to, reducing that ‘imagination gap’ and making shoppers feel more reassured to convert to purchase. I’m particularly delighted to see data that shows that Point & Place encourages upsell to bigger and more premium products too.”

“One of the biggest barriers to purchase online is the ‘imagination gap’. When shoppers struggle to picture products in their own spaces or on themselves, they are more hesitant to buy. These impressive results from one of Europe’s biggest retailers provide empirical evidence that Point & Place does exactly what it was designed to, reducing that ‘imagination gap’ and making shoppers feel more reassured to convert to purchase. I’m particularly delighted to see data that shows that Point & Place encourages upsell to bigger and more premium products too.”

Michelle Downey

Chief Marketing Officer