Our Story

Founded in 2005, we have offices in the UK, USA and India serving over 80 countries for our global Retail and Brand Partners.

For over a decade, we have been trusted by in excess of 100 of the world’s biggest brands and 1,600 of the world’s biggest retailers.

Our primary role is to provide innovative services that help our partners optimise sales conversion, basket value and profit margins on sales with impactful solutions to engage shoppers.

From ensuring your product pages are consistently engaging and compelling for shoppers, through to our Shopper Intelligence team who help you understand how your shoppers are behaving, what are the key product features and benefits are having the greatest effect and where should your content marketing budget be focused to achieve maximum sales.

We believe that fantastic Shopper Experiences come from relevancy and personalisation. Our purpose is to ‘join the dots‘ for our brands and retailers and help you understand how buying decisions are being made and how we can deliver a personalised, omnichannel shopping experience to your shoppers.

Leadership Team

Scott Lester

Scott Lester

Chief Executive Officer

Scott is a highly driven and active Founder/CEO. Scott founded the business privately in 2005 and it has been profitable and fast growing since inception.

Ben Perrins

Ben Perrins

Chief Strategy Officer

Ben has spent 16 years working internationally with Consumer Brands and Global Retailers. He has conceived and led transformative strategies for brands such as HP, Samsung, Microsoft, Symantec and Google.

Oli Lacigova

Oli Lacigova

Chief Of Staff

Oli has a Bachelor’s degree in business from the University of San Francisco, an MSc from the London School of Economics and a track record of leading large scale initiatives for the European Commission.  A proven ‘behind the scenes’ leader, Oli gets things done and is a trusted advisor to the CEO and wider Board.